Sure Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well.
Perhaps a more appropriate answer to this question would be that Internet marketing is worthwhile when it works.
One of the most basic principles of marketing is to make sure you reach your target audience. It would make sense to place an advertisement for your business on a website selling bait and tackle or a website that organizes fishing trips in exotic locations.
There may be some stargazers with an interest in fishing but your advertising dollars and efforts would be better spent placing advertisements with websites more closely related to your business.
Another factor to consider when purchasing advertising space on another Internet website is traffic the amount of traffic the other website receives.
For this reason it is important for your advertisement to appear on a website which receives a great amount of traffic each month.
Internet users who see your advertisement in a couple of key locations will likely notice the advertisement and may be compelled to visit your website immediately or may keep your website in mind for future use. Internet users who see your advertisement everywhere they look are likely to view your advertisement as spam.
In any Internet marketing campaign it is important to carefully monitor the results of your marketing efforts and make changes to your campaign as necessary.
This is important because you want to make sure your marketing efforts are paying off and the best way to do this is to evaluate the results of your advertising carefully.
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