4 Reasons You Should Explore A Persona-Based Content Marketing Plan

There’s a reason why buyer personas/ customer personas/ audience personas are widely used in various marketing activities– they work. If you’re still not sold on the idea, then here are 4 pro-persona reasons which may help you change your view.   1. You’ll understand their needs Creating buyer personas isn’t…

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Why Effective Writing Is Key To Your Content Marketing Success

There are many factors that contribute to the success of your content marketing strategy. In this article, we’re going to focus on one of those factors– effective writing. In a nutshell, content marketing is really all about the content you put out. Sure, there may be a 20-80 rule which…

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5 Ways Content Marketing Can Benefit Your Brand

When you do content marketing correctly, you can expect to benefit for a long, long time. Here are the top 5 ways content marketing can help your brand. 1. Valuable content brings hordes of traffic to your site Who doesn’t want traffic? No webmaster in their right minds would say…

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The 6 most common causes of affiliate program failures

Affiliate programs come and go all the time. There is enough turnover in the industry to make you want to think twice about casually picking an affiliate program to promote. As an affiliate marketer, your fortunes are tied to the success of the affiliate program you will be promoting. They…

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How You Can Have an Awesome Marketing Campaign

There’s a tremendous amount of marketing campaigns taking place. Everyone is busily putting together their campaign, but many without even a little understanding of what they need to be accomplished. So let’s look at how you can have an awesome marketing campaign and really enjoy the benefits. # 1 Be…

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Quality vs. Quantity In #Content #Marketing

There are two groups of marketers. The first one says we should focus on publishing as much content as possible (quantity). The second group says quality trumps quantity anytime. In this article, we’re going to put a full stop to the “quality versus quantity” debate in content marketing. In the…

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3 Essential Components Of A Successful Content Marketing Strategy

Your content marketing strategy needs to be well thought out. You can’t just rush into it and expect to succeed. In this article, you’re going to learn the 3 most essential components of a successful content marketing strategy. – Setting the right kind of goals There are smart goals. And…

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