Know Your Audience When Marketing Online

The Internet reaches a worldwide audience and is available 24 hours a day. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they can not neglect these principles. Most importantly those who…

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4 Reasons You Should Explore A Persona-Based Content Marketing Plan

There’s a reason why buyer personas/ customer personas/ audience personas are widely used in various marketing activities– they work. If you’re still not sold on the idea, then here are 4 pro-persona reasons which may help you change your view.   1. You’ll understand their needs Creating buyer personas isn’t…

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