Picking a Hot Amazon Niche and Selecting Hot Products to Promote

It is easy to get drawn in by the possibilities offered by becoming an amazon affiliate, especially because it allows you the luxury of running a business with the economic benefits of ecommerce without the logistical headaches!

But now you might be wondering “how do I get started?” Well, as with everything good and profitable in life, you need to start in incremental steps, and you have to start by thinking about what you are going to promote in order to make some good money as an amazon affiliate.

What? Did you think that this would be as easy as just putting a lot of amazon product links on a website and then calling it a day? Well good luck with that! Because the first step into becoming a successful affiliate is finding out the type of niche products that are going to make you the most money as an affiliate!

Start by Checking The Advertising Fee rates

We recommend you take a look at the advertising fee rates associated with each product category before picking a niche to promote, because these fee rates combined with the price of your final sales will determine the final commissions that you earn through your amazon affiliate sales.

To find these advertising fees simply go to the amazon associates homepage at “affiliate-program. amazon.com” and click on “advertising fees”. Scroll down to the “Fixed Standard Program Fee Rates for Specific Product Categories”, where you will find the current fee rates for specific product categories.
As you can see, fees vary from category to category, and some are higher than others. This will be important in one of our next steps.

advertising fee rates

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Find Popular And Best Selling Categories

A good starting point is to simply select to promote niche products that belong in very popular categories. A good way to find popular categories and best seller products is by going to “amazon.com/bestsellers”, where you will find up to date and real time information about which products and niches are the most popular among amazon customers.

You shouldn’t be surprised to learn that the most popular niche products are consumer goods and every day products from categories such as clothing, electronics, pet care, baby care, personal care, appliances, automotive, fitness, sports, and home improvement, and you can find these popular categories listed on the left side of the page.

An easy way to figure out when products in a niche are selling like hot cakes is when their categories are featured on amazon’s best sellers section, such as in the case of the “electronics” category here, which we are going to check.

Look For High-Priced Products to Promote

Once you find a cool, popular category, make sure that there are actually products that can make you a fat and steady profit in there. You see, there are two approaches to earning by the commission as an affiliate: you either earn by selling tons of low-priced products or you earn big by selling high priced products.
Take for example that you decide to promote cheap Bluetooth headphones just because they sell fast, but have in mind that a low-priced product won’t make you much relative to the product’s fee rate, and that most of these items are bought directly from the marketplace.

The best approach then is to find a niche with high priced items. In our case, we are going to select “home theater systems” as our niche because home theater systems are some of the most expensive items found in the “electronics” category.

Another benefit of picking high priced niche products to promote is that people spending high amounts of money on a single product like to make informed purchases, and they tend to search for information on multiple sites before deciding over a product, which will direct organic search engine traffic to your affiliate site.

Another benefit is that high price items are bought by a portion of the population with good spending power, which means that people buying one of your expensive products are also likely to buy something else through your affiliate link, making you a larger commission!

 

Selecting some Hot Products to Promote

By now you surely are all pumped up about becoming an amazon affiliate, and with good reason! You have seen how easy it can be to find good niches to promote when you know how to do it right.

And we wouldn’t be surprised to know that you already found the ones to promote on your amazon affiliate site following the steps that we taught you in our last chapter, but we are not done with that dust!

You see, once people find a good niche to promote, they tend to think that it will be enough to just review lots of products on their niche of choice, put the links in and call it a day, but you will hardly make good money by doing so.

This is why in this chapter we are going to show, step by step, the strategy behind selecting the hottest products in your niche!

Best Seller Lists Are the key

The amazon list of best sellers is a great source of information about what you should promote as an amazon affiliate, especially because these best sellers lists will tell you which products are top sellers in the marketplace.

Another benefit of looking at these best sellers lists is that you will be getting up to date information about hot selling products, so you can be aware of which products are trending so you can leverage their traffic.
How can you select hot products to promote from the Best Sellers Lists?

In our previous chapter we showed you how to easily find the best sellers section for all product categories by going to the “amazon.com/bestsellers” URL. From there, you can easily find which of the hottest products are both in your niche and in your niche’s category.

The way the amazon best sellers page is designed will make it easier to find the hottest products in your niche’s category first. Start by going to the link leading to your niche’s category on the. In our case, we click on “electronics”.

Here you will be able to find every best seller product on every other niche from your niche’s category. You will be able to locate your niche on the subcategory menu on the left, in our case “home audio and theater”.
Note how you will find every best selling product from this subcategory. Because you need to find the products in your niche, you will have to look on the left side menu. In our case, we click on “home theater systems”.

Now let’s click on “complete home theater systems” because those are the high-priced products that we are going to promote on our affiliate site. Remember that these will vary depending on the products that you select.

Finding The Top Performers In Your Niche

Once you find the best selling products in your niche you will be able to sort them out and select the hottest ones from the “hot new releases” “most wished for”, and “gift ideas” lists found in the best sellers section of your high priced niche product.

The “hot new releases” lists can give you ideas about new products that can be marketed to people that are always on the lookout for the newest products and gadgets. These lists are especially good if you are promoting electronics, video games and smart devices.

The “most wished for” lists can give you a very good idea about purchasing intent, because these items are always added to wish lists by people that are going to buy these items on a later date, making these products worthwhile for promotion.

And the “gift ideas” lists will give you a good idea of what items most people consider to be nice gifts because these are the items that amazon users are gifting to others, which you can casually mention on your product promotions.

This is the easiest way to find the hottest and most profitable products to promote as an affiliate on the amazon marketplace!

Of course it is a lot easier if you use proper “helping tools” like The InstaZon  Suite

advertising fees

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