As I mentioned in the introduction to this book, a lot of ClickBank marketers fail because they
don’t know how to pick the right niche.20
They end up putting in a lot of time, effort and energy
only to lose interest, market to non-existing demand and otherwise commit a range of rookie
mistakes. If you don’t want that happen to you, follow the steps below to the letter.
Step #1: List out your personal interests.
Right off the top of your head, write down your personal interests. These should be topics that
you love talking about and are so interested in that you would talk about them even if you’re not
Come up with a long list. As long as you’re truly interested in these topics, write
Step #2: Filter by demand (search volume).
Go to Google AdWords and create an account if you don’t already have one. Once you’re logged
in, click Tools and use Google’s Keyword Planner tool. Enter in keywords that are related to the
personal interests that you have listed in Step 1.
You should be able to find lots of related keywords to these interests and download these
because they will have search volumes next to the keywords. At this point, you’re going to delete
from your list niches or personal interests that have too little search volume are too much. You
want something in the middle.
Step #3: Filter by competition.
Now that you have a shorter list of niches to filter, the next step is to enter their keywords into
Google’s main search box. When you enter a search phrase into Google, you will get results but
at the top left corner, Google will inform you how many pages target that search phrase. Take
note of this number. Write them down next to each niche keyword.
Once you have entered all your relevant niche keywords into Google, eliminate from your list
niches that are too competitive. These are niches that have too many pages targeting them.
I’ll leave this up to you. It all boils down to your comfort level. Some people are comfortable
with a tremendous amount of competition.
Other people would like something more manageable.
I’ll leave this up to you so you call the threshold level. Maybe you can deal with one million
pages. Perhaps you are more ready at ease with three hundred thousand or less pages. Whatever
the case may be apply it uniformly across all the niches you have left on your list.
Step #4: Enter your keywords into ClickBank marketplace and pick by relevance.
Now that you have a fairly short list of niches, pick the top three niches that you’re most
interested in. Enter their keywords into ClickBank’s marketplace and select products based on
Usually, you should be able to find a product but sometimes your niche may not show up. There
might not be a product that’s directly related to your niche. There might be something that’s
closely or somewhat related.
Whatever the case may be, pick out as many products from the ClickBank marketplace that are
related to your niche.
Step #5: Promote all products at first.
In the beginning, you should promote all the products you are able to retrieve using the niche
selection process above. Your strategy is pretty straightforward at this point. Promote all the
products at your site first and pick the top three winners. These are the products that convert the
Focus on conversions. Don’t focus on how much traffic they get. Traffic is worthless unless it
converts. Always remember that. Pick the top three winners in terms of conversions and stick to
Note: Gravity is not really all that helpful because of different circumstances. I’ve already
mentioned earlier on in this book why you shouldn’t just select products based on gravity.
Instead, get as many products that are directly related to your niche as possible and promote all
those products. You’re going to then filter them based on how successful they are.
How to Get Your Niche Target Keywords
At this point, you should already have selected products that you are going to be promoting on
your site. Your next step is to find websites that promote these products. Look at their metadescriptions. Look at their headings and subheadings and reverse-engineer their keyword targets.
These pages target certain keywords. So, get all those keywords.
Next, use Google’s Keyword Planner tool again to find even more keywords related to these
products. At the end of this process, you should have a long list of pages full of keywords that
are related to the products that you are promoting.
What are You Going to do with Your Keywords?
You’re going to use these keywords to find places on the Internet to promote your three-layer
content marketing system. You’re also going to use these keywords to help guide you through the
content creation process. You’re going to incorporate some of these keywords into the content
that you produce.
Also, you’re going to be using these keywords to find Quora questions that you’re going to
answer. You’re also going to use these keywords to turn them into questions that you will
publish on Twitter.
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