How Teenagers View Social Media

Teenagers don’t see social media through the same looking glass as adults do and yet they make up a huge part of the users.

If you product or service targets teenagers you might want to know how they view social media so you can make the right social media marketing choices.

Communication

Facebook

If you thought teens loved Facebook, you ‘d be wrong.

Now that doesn’t mean they don’t use it, because in one teens words it would be just as weird not to use it as it is to use it.

Teens use Facebook more for functionality like groups.

 

Instagram.

When it comes to teens Instagram is one of the most used social media apps.

In addition, adults have not flocked to Instagram and taken it over, which is essentially what happened on Facebook, so teens see it more as their own hip app.

 

Twitter

It’s pretty common for teens to tell you they don’t understand the point of using Twitter. It just doesn’t do much for teens.

 

Snapchat

This is by far one of the fastest growing apps that teens are using.

Snapchat is where teens feel they can be themselves. After the photo is opened photos on Snapchat are automatically deleted and that’s why teens love it.

 

Yik Yak

It focuses on the content of your posts– there are no profiles, followers, etc. and users say it’s addicting.

While it is not yet as popular as other networks, Yik Yak is certainly a contender and users are going to grow.

 

Teens want different things from social media than adults do, so if you are marketing to teens you need to keep this in mind.

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