Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam.
By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world.
The first step of an email marketing campaign should be creating an email distribution list.
Once you have made the decision to start using email marketing to promote your business, you are likely facing the dilemma of compiling an email distribution list.
One common way to gain a list of email addresses is to purchase a list from distributors.
The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your services or products.
When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.
Some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam.
You run the risk of having your email marketing effort turns out to be a complete waste if the majority of recipients never even receive the message or read.
A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your services and products as well as other information which might be of interest to them.
This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your services and products and who are interested in learning more about these products and services.
Once you have a list of potential customers or interested customers you can create or send emails e-newsletter for distribution to the members of your email list.
These documents should contain a wealth of valuable information as well as a soft sell pitch for your services and products.
This information will be valued by the readers and may help to persuade them to try your services and products.
You might also want to include useful links to either your website as well as other websites which may be of interest to your readers.
Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further.
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