Think Twice Before Incentivizing Your Mailing List

A lot of bloggers and marketers will tell you that the single most important tool for growing an audience is a mailing list. With a mailing list, you reach people without relying on Facebook, you can avoid a scenario where your account gets deleted on a whim and you can…

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Adopt this Practice to Explode Your Social Media Content Results

I thought that if I produced content, somehow, some way, my audience members would love what I wrote. Maybe 5% of my audience would appreciate my content. Given how expensive it was to produce content, it quickly dawned on me that this was a dead end. As hot as the…

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