When it comes to business, many people miss the forest for the trees. We’re repeatedly told how effective it is to email marketing campaigns, flood the net with content, and use PPC but what we’re not told nearly so often is just how important it is to have a strong brand and a real purpose for existing.

You’re not stupid. You know the difference between a spam site and a site that offers real value.

And you also know that the sites that offer real value are the ones that do the best on Google. Big sites like The Verge, IGN, Mashable, Buzzfeed, Forbes, and The New York Times… aren’t spam areas that flood the web with content and keywords. These are big brands that provide real value and that have absolute authority.

If you want to get to that point, you need to create a brand of your own that is similarly high quality and can gain your audience’s trust and Google.

Where Do Brands Start?

This begins by understanding where a brand begins. A brand is not a logo, and a brand is not a website. Your brand is your ‘mission statement’ and your ‘value proposition.’ A brand is a commitment to a certain standard and a reason for existing.

Your brand needs to be unique, and it needs to be exciting and cohesive. If you get this right, it will make all the difference in your marketing.

Think about something like The Art of Manliness. This website has an apparent reason to exist that is communicated very loudly and effectively throughout the entire site.

It’s not just there to make money; it’s there to preach a message and help modern men feel more manly and capable.

This then informs every more minor decision across the site. Everything from the logo to the content is selling the same dream, profoundly affecting visitors.

Know Your Audience

What effect is that? Simple: it immediately communicates to the visitor whether they want to be there or not.

If you search for ‘How to Raise Testosterone, ‘How to be More Alert,’ or ‘How to Smoke a Pipe’ and find The Art of Manliness, you instantly know what the site is about and what kind of content you can expect from it. That single difference then means that you will be considerably more likely to sign up if it’s something that you’re interested in.

Moreover, you’ll know there aren’t many sites like this one. It’s a rare and exciting topic for the right visitor to have an instant appeal.

The power of a strong brand goes well beyond that, though. It will help you be more recognizable across different social media platforms, make your visitors more loyal (they’ll feel like they’re joining a movement), and mean that potential partners take your brand more seriously.

This should be your priority.

The best SEO practices as we know them are very different today from what they have been traditional.

Once upon a time, it was assumed that the best way to get ahead in the search engine rankings was to post as much content as humanly possible and get as many links as possible.

It was all about volume, all about quantity over quantity.

Today all that has changed. The precise opposite approach is the only viable option. In this post, we’ll look at the best SEO strategies and why they are what they are…

SEO Then And Now

When Google became the number one search engine, everyone clamored to try and figure out the best way to get to the top.

Fortunately, Google was relatively simplistic back then, so it didn’t take long to decipher precisely what Google’s algorithm involved.

Back then, Google used two primary methods to try and index content.

The first was to look for inbound links. Google’s spiders would follow links to find new web pages and see them as testimonials.

The more links a site had, the more popular it was deemed to be, and the assumption was that this would be a reflection of quality.

To discern the site’s subject matter, Google would look for exact keyword matches.

If a specific phrase were repeated often enough in the text, it would stand to reason that it must be highly relevant, and it would make sense to show the site when people searched for that term.

But the problem with this system was that it was too simplistic and too easy to manipulate.

It was only a matter of time before people began flooding their websites with repetitive uses of the exact keywords and with lots of low-quality (often paid) links.

In short, Google’s search results pages began to fill up with spam.

The New Order

Thus, Google had to update its algorithms; today, we see something much more sophisticated.

Today, Google uses advanced algorithms that consider the time visitors spend on each web page, the quality of the inbound links, and the use of synonyms and related terms.

Any attempt to try and play the system will risk having your site penalized or even de-indexed, and the result is that Google is now much more relevant in terms of the effects it brings up.

So what do search engine optimizers do now? Should they try and work out the new algorithm?

Of course, that’s what everyone is clamoring to do, but it somewhat misses the point.

The whole point is that Google doesn’t want us to work out how to manipulate its results.

If we ever find a reliable system that we can exploit to get to the top of the SERPs, then Google will change its workings again.

The only futureproof strategy in SEO, then, is to make a high-quality website that is particularly relevant to your audience.

If you do that, your goals will be aligned with Google, and any future updates will only help your site perform even better!

What’s not to like about a free membership site?

Web online marketers, online e-mail marketers, and Internet entrepreneurs of all stripes are rapidly finding many benefits in opening a free subscription website for their consumers and prospective consumers. Even intelligent and well-established Internet online marketers who have paid membership websites are on the free membership site bandwagon because they can see the apparent benefits.

Paid membership websites are most generally restricted to a specific number of members. This suggests that marketing is limited to that particular number. Limiting marketing possibilities is never favorable, no matter what services or items are being promoted.

There are obvious, apparent factors for limiting paid subscription site memberships. Still, the reality remains that a complimentary subscription website can be run best along with a paid subscription website, and there is never any factor to limit the subscriptions offered to a positive site.

Three to 6 months is the duration of a paid subscription to most membership websites, according to many paid subscription website owners. Three to six months isn’t very long in terms of Internet marketing. As soon as a paid member drops his membership, the site owner should change him, which can get costly.

On the other hand, membership cancellations at totally free membership websites are quickly and cheaply replaced. You can continue to market to complimentary subscription site members for as long as possible.

Let’s face it: Every Internet marketer should now have an opt-in mailing list to send bulk marketing emails. In that case, you are subject to significant fines and the genuine possibility of having your Internet business closed down completely.

So … why limit your subscriber list to simply a paid membership website? Why not develop a free membership site and get an endless number of names and e-mail addresses to which you have the legal right to send marketing e-mails? There is insufficient reason for NOT having a free subscription site … at least not one that I can see.

Free membership websites are easy to set up and simple to operate. There should be fresh and prompt material. However, that’s a lot simpler (not to mention more affordable) than continuously having to run PPC campaigns or spending for advertising in associated E-zines to attract members to your opt-in list and therefore gain their consent to market services and products to them.

We all know that visibility on the Internet is one of the primary secrets to successful marketing. Getting a presence is among the most challenging jobs most Internet marketers deal with from the inception of a marketing concept. All online Internet marketers comprehend the value of composing and marketing e-books and articles, publishing to blog sites and online forums that come from others, doing PPC campaigns, exchanging links, and paying for advertising in E-zines and newsletters.

With a free membership website, you can practically ensure a long list of customers and potential consumers. Others will be willing to pay YOU for ads on your free membership sites and promos in the newsletters you send to your very impressively long list.

The shoe will be on the other foot. Other marketers will be pleading with you to download and publish articles and E-Books they have written, trying to gain that coveted Internet presence.

The impact is another desired and desirable facet of Internet marketing. When an Internet marketer gains power over even a small group of customers, they considerably influence other Internet marketers. When that pool of consumers is huge, an online marketer’s impact with more marketers increases directly to the number of customers he has influence over.

With a complimentary membership website, an Internet marketer can access an unlimited variety of prospective customers in his specific niche marketing location. By keeping his material timely and fresh, he will acquire impact over the purchases the members of his free membership make and even when they make purchases and from whom. This is commonly called ‘clout.’.

Paid membership websites usually have limited subscriptions. Expect the online marketer doesn’t restrict the subscription. In that case, it is identified by the number of people ready to pay a yearly membership fee … which number for any specific niche market IS limited.

On the other hand, a complimentary subscription site that allows interaction between the owner and other members is budget-friendly to everyone who may even be from another location thinking about the product or services that the enterprising Internet marketer will be offering to his list.

The cost to members is a big fat no; it simply can’t get any less expensive than then. Those who might well wish to sign up with a paid subscription site but either don’t believe they can manage it or don’t want to spring for the subscription charges will undoubtedly be able to join a free membership website.

Numerous Internet marketers with paid subscription websites likewise have free membership sites. Frequently those free sites are made up of customers or potential consumers who will eventually enter the paid membership website. For this reason, it becomes a win/win situation for all worried.

The bottom line is that there is simply no reason NOT to build a free membership site, no matter what specific niche market you remain in.

You will have the potential to construct an extensive opt-in list, and there is no other way that is as simple or cost-effective out there!

Three to 6 months is the duration of a paid subscription to many subscription websites, according to numerous paid membership website owners. On the other hand, subscription cancellations at free membership websites are rapidly and cheaply changed. Paid subscription sites generally have restricted memberships.

Many Internet online marketers who have paid subscription sites also have free subscription websites.

Often those free websites are made up of customers or possible consumers who will eventually become members of the paid subscription website.

We’ll cover what it does, who it’s for, how much it costs, what the upsells are, and the pros and cons of this new tool, so you can make a more informed decision about purchasing it… and if it’s right for you.

What is Sqribble?

Sqribble is a cloud based eBook creator tool. It allows you to create professional looking eBooks, based on templates inside the tool, with a few clicks, saving you a huge amount of time and money.

Unlike other eBook creators, Sqribble immediately caught my attention because it has some really useful features I haven’t seen anywhere else.

Here’s a few features that really blew me away:

Automatic content — yep, you can actually use Sqribble to fill your book with expert content, so you don’t have to write a word. This is content from around the web, based on the URL you provide. You can pull content from any URL, paste it directly, extract from a Word doc or from their own library of niche articles. Total game changer.
This is a HUGE time saver and a major plus for anyone who hates writing or doesn’t have time to do it.

Gorgeous eCovers — a lot of eBook tools might save time, but they turn out terrible eCovers for your books. Sqribble is different here. The covers are seriously impressive. They wouldn’t look out of place on Kindle or Amazon, and they instantly look like you’re a professional who commands trust and authority.

Create Flipbooks — this is one of my favorite things about Sqribble. You can turn your “flat” books into interactive flipbooks. This makes your digital book look and feel much more like a real book — with pages that turn (animated like a real book page turning) and make the book look like something you can reach out and grab.

Why does this matter?

With the advent of such advanced content creation tools, there is significant potential for applications in specialized fields like veterinary medicine. For example, Sqribble can be utilized to automatically generate informative content about specific veterinary medications, such as enrofloxacin, a commonly used antibiotic in veterinary care. By inputting URLs or documents related to enrofloxacin, veterinarians or pet care websites can quickly create comprehensive, accurate content about this medication, its uses, dosage, and side effects, thereby educating pet owners and aiding in responsible pet care.

It’s about standing out and grabbing attention. Plus, it’s a way to engage your readers better. If they enjoy the experience of reading your book (“flipping” the pages) they’re more likely to get value from your content and keep reading until the end where your pitch or call to action is! Another thing about flip books is that you can embed them on your website with a simple piece of code that Sqribble provides once you publish your book. Awesome!

What else can Sqribble do?

Sqribble is versatile tool, with tons more features I found useful. For example, here’s what else Sqribble can do:
— Automatic table of contents
— Automatic headers and footers
— Automatic pagination
— Drag and drop design
— Add or delete pages
— Add your own media
— 300+ Google Fonts
— 50 eBook templates (covering 15 different niches)
— 10 different eBook themes (1 click changes color scheme of book)
— Import content from a URL
— Manually add content

And that’s just the stuff I saw inside the dashboard!

There’s tons of features packed into this tool, making it one of the best eBook creators I’ve seen, but there is one slight negative point which I’ll cover down below.

Who is it for?

Sqribble is most suited for freelancers, independent internet marketers, small marketing agencies and small business owners who want to create lead magnets, publish Kindle books, create and sell eBooks, or publish whitepapers.

If you’re also looking to create an additional income you’ll be pleased to know that also included is a commercial agency license to use Sqribble for client work, offering eBook creation services, with the ability to create unlimited eBooks which you can sell and keep all the profits!
They also give you a ready built agency website with pre-filled portfolio that you can upload to any domain for instant authority, so that you can show it off to any new potential clients to get work. (Professional websites like this would cost you at least $600 alone, so it’s really good value.)
Also included is an in-built “Client feedback tool” to collaborate with clients on eBook projects more easily (I love this feature).

What does it cost?

Normally $197, but the special launch price is a one-time $47.

Any upsells?

Yes, there are currently 4 upsells. You don’t really need all of them to use Sqribble, but they might come in useful depending on your situation and usage.

Here’s what they are:

Upsell 1 — Sqribble professional.

Unlock 150 more professional eBook templates (the best ones are in the professional version), graphics and even more ready—made content for all kinds of niches. (Just so you know, single templates from stock websites would cost you up to $450… for just ONE template!) Great for those that want more variety, content and heavy users.

Upsell 2 — Sqribble Prime.

Get 15 premium “limited edition” new eBook templates added to your Sqribble dashboard every month. This will increase your library over time, and make you stand out from other users. It works out to less than two bucks for a template! (Much cheaper than stock sites.) Great for moderate users.

Upsell 3 — Sqribble Fantasia 3D.

This includes 2-in-1 features.
1.) Unlocks a 3D cover creation tool inside your dashboard, allowing you to turn “flat” covers into lifelike, 3d covers. Great for getting more attention and making your books look and feel more “real.” People do judge a book by its cover, so something to keep in mind.
2.) Create “Flipbooks” that turn your eBooks into interactive and animated pages that turn like in real life. They can be linked to from anywhere online, as well as embedded on web pages with a single piece of code. This is really cool.

Upsell 4 — Auto Job Finder software.

If you’re going to be using Sqribble to create eBooks as a service to get paid, then Auto Job Finder is something that you need. It will automatically find you related jobs across various freelance websites and notify you so that you can fulfil them. A huge time saver and money earner.
The bad
— 3D cover is locked behind an upsell
The good
— Easy to use
— Glitch free
— Unlimited use (one-time payment)
The awesome
— Tons of beautiful templates
— Professional page layouts
— Automatic content (saves time)
— Flipbook creator (available through 3rd upsell)

Conclusion

There have been plenty of eBook creator tools in the past, but I haven’t seen any that make the entire process as smooth and quick as Sqribble. It’s surprisingly glitch free (most low-priced tools like this are buggy as hell) and it’s packed with some really cool features.

The templates are very nice looking, the layouts are professional and the fact you can automatically add content makes this a must have for anyone who’s tired of spending hours slaving over book design, writing content and screwing around with formatting.

The icing on the cake is the commercial license which is included. Normally vendors charge extra for this, so it’s a huge value added bonus. The additional provided done-for-you agency website is just over delivery.

Sqribble has been developed by Adeel Chowdhry, who is a well-known internet entrepreneur and best seller, with over ten years of experience and has previously created worldwide hits such as Pixel Studio FX which sold tens of thousands of units all around the world. He’s known for creating high quality professional solutions and I expect no less from Sqribble.

If you’re planning to create eBooks, reports or Kindle books in the near future, you owe it to yourself — and your sanity — to pick this up as it’s a tool that you’ll definitely need in your business.

Click this link to see Sqribble in action