A lot of people keep repeating the mantra, “the money is in the list”. People will not risk their professional credibility in saying something that is patently false.
They are not liars nor are they rolling the dice with their reputation by steering people wrong.
You won’t convert with ads usually
When was the last time you visited a website, saw an ad, clicked it, read the sales page and whipped out your credit card to buy stuff? I would venture to guess that those times are few and far between.
What they do is create some level of familiarity with people. When a link is clicked, then people figure out what the ad is about. They read more and ultimately some of them would join a mailing list where they would get marketed to several times.
Get them to come back to your site
The vast majority of people who visit a website will never come back. Whatever the case may be, they found the website, found it lacking or found the information interesting, but not interesting enough for them to buy stuff.
When you get people to sign up for your mailing list, you get a chance to direct them back to your website when you send an update. Whatever the case may be, you give people a reason to come back to your site.
Position yourself as a trustworthy expert
You are basically telling your mailing list members to pay attention to you because you know what you’re talking about when you send out update after update.
The more emails they read, the more credible they find you. The more emails they open, the more they are impressed with your expertise and subject matter authority.
The key here is to get them to like you enough for them to feel that you know what you are talking about. Some people don’t need much persuasion. You only need to send a few emails for them to buy stuff.
Use a general info list to filter out buyers by offering one-dollar deals
Building a mailing list enables you to convert more of the people interested in your website. These people become mailing list members because they have visited your website.
Send out a one-dollar offer for a small book or booklet that you have published.
Tire kickers are people who would just want to receive email after email, but they would not buy anything.
When you send out a one-dollar deal, you’re making it very easy for people to segregate themselves. Your chances of success are much higher because these people are tried and proven buyers.
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